Company owners, executives and advisers are generally focused on business operations and performance. Most delay attention to their enterprise value for another day. Yet a company’s value is significantly influenced by a business’s operation and performance, and an understanding of the components of value. It’s value that is of prime importance to lenders, vendors, potential partners, suitors and some customers – all of who play a pivotal role in a company’s future.
Most people think about leading others when they hear or read the term "Leadership," but it's really about self-leadership. How can you lead others on the job or at home if you are not effectively living your own life? When I work with clients on leadership development, we typically start by exploring two key areas of their performance. The 1st is, discovering what they are the best at, or their strengths and 2nd, how authentic they are as a person. Once we understand these two key areas of their personality, it allows us to explore ways to leverage their strengths toward improving performance.
It's tough to be aware of your blind spots without help.
According to author, Jeffrey Gitomer "Customer Satisfaction is Worthless, Customer Loyalty is Priceless"
I have drafted this letter to share with you the tremendous positive impact Norman’s Executive Coaching services have had on me, the department that I lead and the company at large.
I began to work with Norman in 2013 as an Executive Coach; I was seeking his advice to chart the vision for Finance as the company was growing quickly. As part of the process Norman conducted a 360 Degree assessment by interviewing my colleagues at the Executive level as well as our CEO. This exercise would help me gain valuable insight as to what they felt my strengths and areas for improvement were in role of CFO. In addition, he worked with me on a personality profile to better understand how my style would work within the organizational culture and expectations of my role. This was an enlightening experience that set the tone for the areas that I would be working on to achieve a higher level of success within the organization.
Marianne Caserta, CPA, CGMA, MBA,
Chief Financial Officer
Executive Coaching & Consulting - Boston, MA
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