Business & Executive Coaching

What is Business & Executive Coaching?

Entrepreneurs, business owners, professionals and people in transition use a executive coach to create, plan, or solve challenges in business, personal and professional areas of their lives. There are also times executive development or decision making requires a confidential one-to-one relationship where a wide range of issues can be confidentially explored and resolved. Through systematic assessment and dialog you can engage in this powerful coaching process that tackles both bottom line and work/life balance issues.

Leading at the Speed of Change

Today the growing pressures of business change and global competition fuel the demand for more-effective business leaders. It is their responsibility to set the tone and style for the organization - for effecting cultural shifts to meet changing values and expectations. In order to do that, business leaders must themselves change, and be prepared to continue to change.

The coaching program that we offer is a valuable and a powerful tool for performers who wish to shine even brighter - like the world-class athlete who seeks coaching in order to excel and then move to the next level. The program is also applicable to the business executive who has the potential, but for some reason is not delivering what might be expected or the new transitioning business executive who needs to integrate quickly under the pressures of a new unforgiving culture.

What is Coaching?

Coaching helps improve performance and personal effectiveness while reducing stress. It offers the rare opportunity to stand back and to take a fresh look at the experiences and assumptions of a lifetime. The coaching process enables a person to ?

  • Become aware of specific behaviors that need to change in order to improve short-term or long-term performance
  • Challenge underlying beliefs and values that offer possibilities for fundamental change that will enhance overall quality of life.
  • Adopt a healthy balance between career and personal life which sustains the vitality necessary for effective leadership
  • Facilitate the identification of inner resources while targeting areas for growth

The Coach
The business coach offers direction and assistance but the choice rests with the individual. It is he or she that discovers the self-knowledge which forms the foundation for continued growth. Because the coach brings objectivity to the relationship, they can be freely confided in. The Coach also offers a variety of skills to the relationship by assuming different roles ? supporter, co-creator, political confidant and skills developer ?


  • Counselor
  • Advisor
  • Listener

Political Confidant

  • Challenger
  • Influencer
  • Decision Facilitator


  • Problem Solver
  • Idea Generator
  • Opportunity Organizer

Skills Developer

  • Innovator
  • Thought Expander
  • Trainer
  • Mentor

Since meeting Norman in 1998 and having the luxury of working with him I have both flourished in my career and my personal life. Norman opened my eyes and made me aware of what was happening in my environment. He strengthened my leadership skills and boosted my confidence; as a result I have been promoted twice and recognized for executive training. Norman was able to quickly assess my business issue and using his many techniques would come up with the right solutions. As a result I was able to successfully rebuild two organizations focused on learning and development. Norman’s ability to quickly break down complex situations/issues and develop solutions is just amazing to me. I am grateful to have met and been coached by a highly skilled professional such as Norman. I continue to learn from him every time I converse with him. I do not believe I could have reached my potential today both personally and professionally without his guidance.

L. Ranieri,
Director Technical Operations

Executive Coaching & Consulting - Boston, MA

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